Online casino operators are looking to urge in on the action themselves as the esports and esports betting sectors still grow at pace.
However, esports is vastly different from online casinos like situs jet 234 togel in terms of demographics and what fans seek in an entertainment product when it involves engaging this audience.
To leverage these operators must really get to grasp the esports audience, but the good news is that there are cross-sell opportunities between esports and online casinos.
What the typical esports fan sounds like
It goes without saying that the world esports fanbase is as broad because it is diverse, as more than 400m people watched esports last year.
That being said, operators should start becoming at home with that audience as there are groups of demographics that are more engaged with esports and esports betting than others.
With 16m of the 26m viewers being classed as adults, take the US as a case study. Worldwide, 225mof the 435m individuals tuning in are often categorized within the same group.
Separate statistics reveal that 38 percent of individuals who watch esports are aged between 18 and 24. This is often the very best percentage for any age group; second on the list is 34-54 years at 26 percent.
Most esports viewers are male, in terms of gender.
As you’ll be able to see, the bulk of esports fans are above the legal gambling age in markets like the united kingdom and also the US, which is sweet news for online casino operators looking to interact and cross-sell.
Esports Fans Are a wonderful marketplace for Online Casinos
Just because the bulk of esports viewers are sufficiently old to enjoy online casinos doesn’t mean that they’ll want to start out playing slots and table games.
The conversation focuses typically on sports betting whenever we discuss esports and cross-selling. Look a touch deeper, though, and this cross-sell exists within casinos too.
Because it does in table games like blackjack and poker, skill plays an important role in esports betting. Then there’s the element of luck; this is applicable to both games of chance and games of skill.
Perhaps the foremost apparent similarity between esports and online casino gaming is that the rise of branded slots supported popular video games, including Tomb Raider and Call of Duty.
How online casinos can engage esports fans
To engage esports fans, online casino operators have to think like them.
Some of the foremost popular esports games include League of Legends, Dota 2, and Counter-Strike: Global Offensive, with each requiring a high level of skill to master.
Operators should consider adding casino games that need an analogous level of skill when expanding their content offering to appeal to esports fans.
While this has traditionally meant table games like blackjack and poker, a tiny low number of developers like Spribe and Green Jade Games offer skill-based arcade games and crash games’.
These titles combine elements of video and mobile games with slots; they require a grade of skill but chance also plays its part. Of course, players may also wager and win real money.
Online casinos will tweak marketing activities to confirm that a presence is formed on channels and platforms where esports fans are present, besides broadening the games operator’s offer.
This could include incorporating video into marketing plans. As an example, research suggests that fans look into 100m hours’ of esports action on Twitch every month.
Twitch is additionally popular gaming YouTubers, therefore the potential to promote a casino brand there’s huge. Operators could even find a channel on Twitch to have interaction with fans and cross-promote it on YouTube.
How to prepare your casino for esports fans
The esports industry is extremely much at the leading edge of technology so if operators are to have interaction fans and drive them to online casinos, it’s important to supply a contemporary user experience.
This not only covers the look and layout of the casinos but also things like ID verification and payments, as it goes without saying that a mobile-first approach must be taken.
Using payments as an example, operators must offer a good range of options but especially alternative payment solutions like PayPal, Apple Pay, Revolut, etc.
No deposit-free spins will allow them to undertake a casino without having to use their own cash as operators must also consider the incentives and bonuses offered to esports fans, but no wagering bonuses will likely help build trust.
Opportunities exist but it’s not a straightforward win
On the surface, esports and online casinos could appear worlds apart.
But you’ll find a hidden world of opportunities if you look more closely. Esports fans like fast-paced, skill-based games – both of which online casinos can give.
It takes some thinking outside the box when attracting esports players. These two worlds are brought together if operators offer a contemporary, seamless experience where entertainment is that the focus.